Writing for the YouTube Generation

The attention span of our YouTube Generation – 30 seconds or less.

That’s why we’re Writing All Wrong.

In today’s world of mass media consumption, how do I make my writing stand out?
—Nelly Bridget, Waltham, Pa. 

If you plan to get your reader for the next thirty minutes, get them in the first thirty seconds.

Why?

You’re dealing with internetizens that, on average, don’t watch a YouTube video for longer than 30 seconds. People watch slow, and they read slower.

What’s catching them and keeping them?

Short paragraphs.

Enticing lead-ins — “Advanced healing and regenerative procedures offered to disabled veterans. The cost? Mandatory reenlistment, first in line for combat.”

Narrow questions — “Who consumes the most science fiction today?”

Distilled answers — “The one reason you can’t write a science fiction novel anymore.”

Unresolved solutions —

Writing All Wrong can be reached via email (WritingAllWrong@me.com) and followed on Twitter (@WritingAllWrong).

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